Exemples de publicités UGC : 12 formats gagnants avec scripts et prompts

Unboxing With a Pattern-Interrupt Hook

Structure du script

1. 0–3sClose-up of hands opening the plain package while the hook line plays over it.
2. 3–10sFirst reaction shot — genuine surprise at one build or packaging detail.
3. 10–22sProduct in immediate use, showing the core benefit in one continuous handheld shot.
4. 22–30sQuick recap of the favorite detail plus a spoken “link in bio” CTA.

Everyday Fail, Instant Fix

Structure du script

1. 0–3sRelatable failure on camera — the messy, frustrating moment everyone recognizes.
2. 3–8sCreator looks into the lens: “there’s a reason this keeps happening.”
3. 8–28sProduct demo against the same scenario, shot from the same angle so the contrast is undeniable.
4. 28–38sBefore/after side by side, then price framing and CTA.

“I Tested It for 30 Days” Review

Structure du script

1. 0–3sCreator holds the worn, clearly used product up to the camera.
2. 3–12sThe one unexpected downside stated first — instant credibility.
3. 12–38sThree specific results with dates or numbers (“week 2: [result]”).
4. 38–50sWho should NOT buy it, then a soft CTA for who should.

Before / After With Proof Beats

Structure du script

1. 0–3sSplit screen: the “before” state on the left, promise text on the right.
2. 3–10sFast routine montage — product application in real use, timer overlay.
3. 10–22sThe reveal: same angle, same lighting as day 1, slow zoom on the result.
4. 22–28sOne-line ingredient or mechanism reason, then CTA.

Get Ready With Me (and the Ingredient)

Structure du script

1. 0–3sCreator, bare-faced, starts talking mid–morning routine — no intro.
2. 3–25sRoutine plays out while the creator explains one ingredient like a friend, not an expert.
3. 25–40sProduct held to camera at the step where it enters; one benefit claim, plainly worded.
4. 40–48sFinished look, then “it’s the [step] step if you’re skipping the rest” CTA.

“3 Dupes That Beat the $70 Original”

Structure du script

1. 0–3sThe expensive original on screen with its price tag crossed out.
2. 3–28sThree quick dupes, two seconds of texture/application each, price overlay on every cut.
3. 28–36s“But the real steal is #2” — re-show the hero dupe.
4. 36–40sCTA to the hero product’s link.

Day in the Life, Product in the Story

Structure du script

1. 0–3sAlarm, dark room, or the empty gym at dawn — the story starts immediately.
2. 3–22sMontage of the day; the product appears mid-flow as a natural prop, not a pitch.
3. 22–38sOne honest line about what changed since starting (“the 3pm crash is gone”).
4. 38–46sEvening wrap-up shot with the product in frame and a low-key CTA.

POV Skit With a Punchline Fix

Structure du script

1. 0–3sThe relatable scene, played slightly over-the-top — costume or caption does the wink.
2. 3–10sThe fail compounds; on-screen text narrates the inner monologue.
3. 10–18sHard cut: the product as the punchline that resolves the scene.
4. 18–22sOne-beat CTA, played for a laugh.

Coach Busts the Myth, Then Sells the Fix

Structure du script

1. 0–3sCoach in a real gym addresses the camera mid-thought, zero intro.
2. 3–20sThe myth, why it fails, and the small fix that changes the result.
3. 20–35sProduct positioned as the tool that makes the fix easier, demonstrated once.
4. 35–42s“Program’s in the link” CTA with the coach back in frame.

Screen Recording of the Exact Pain

Structure du script

1. 0–3sReal screen recording of the clunky current workflow, cursor and all.
2. 3–8sVoiceover names the cost: “that’s 40 minutes, every day.”
3. 8–22sSame task redone in the app — sped up so the speed itself is the demo.
4. 22–28sEnds on the result screen with a “free to try” CTA.

“How I Automated the Worst Part of My Week”

Structure du script

1. 0–3sThe painful before, stated as a time number (“4 hours every Sunday”).
2. 3–20sThe build story in three beats, screen recordings between talking-head cuts.
3. 20–38sThe result running on its own; the creator visibly does something else.
4. 38–46sSetup time vs weekly savings math on screen, then CTA.

Founder Tells the Origin Pain

Structure du script

1. 0–4sFounder, one take, looking straight down the lens.
2. 4–24sThe specific failure moment, told as a scene with a date and a name redacted.
3. 24–42sThe first ugly prototype, then the product today — one screen each.
4. 42–55s“If [pain] is your Tuesday too” framing and a trial CTA.