To all Platinum Partners: The July 1st battle, we fight together
Dear partners:
Today is July 1, 2026. The bell of July 1st has rung, and our stored-value activity has officially launched. Before we begin, I want to share a few heartfelt words with everyone.
First, let's talk about the general environment
These past two years have not been easy for those in dry cleaning. The international situation is turbulent, and crude oil prices continue to rise. Washing and care consumables, packaging materials, these core supplies, all use petroleum derivatives as raw materials, and cost pressure is steadily increasing from the root. Costs are rising, but the market has become more chaotic.
What are our competitors doing? Offline, competing products closely follow store layouts, using ultra-low-price packages to target our core customer base. Online, Douyin and Xiaohongshu are flooded with 9.9 yuan traffic-attracting tactics, live streaming burns money for traffic, compressing processes, using cheap consumables, trading quality for exposure. They want to muddy the waters with low prices and destroy the industry ecosystem with short-term gains.
To be honest, watching competitors fight like this, have we ever been anxious? Definitely. But we always believe in one thing—**strategies that do not conform to market rules will not go far.**
Where does our confidence come from
A couple of days ago, while preparing for the annual meeting, I happened to meet two customers who were eating. One of them said she had purchased a shoe service card at Platinum, and washing shoes was very cost-effective, "who still brushes shoes at home themselves." This sentence made me think for a long time. Customers never buy "laundry" itself—they buy a piece of mind, a sense of reassurance, and a feeling of being respected.
This is our opportunity.
We have a team of professional laundry technicians with certified qualifications, all members have undergone formal training and assessment【9†L10-L11】. We have only 5 five-star central factories nationwide, with top-tier equipment and standardized processes【9†L14-L15】. We are the "Henan Province Youth Civilization Unit" honorary team【9†L18-L19】, and the only dry cleaning brand in Luohe to enter Wanda's top floor to hold annual meetings【9†L22-L23】. Over 150 local industry bosses in Luohe choose Platinum as their preferred washing and care service, with a card-holding rate as high as 95%【9†L28-L29】. We are the exclusive supplier for Bank of China and China Construction Bank, and long-term partners with Industrial and Commercial Bank of China, Agricultural Bank of China, and Zhongyuan Bank【9†L32-L33】.
These are not slogans written on the wall, but reputation earned by every partner with their own hands.
Why must we fight this July 1st battle
Some partners might ask: Everyone else is lowering prices, why don't we follow suit?
Because **we don't compete on low prices, we compete on value; we don't rely on involution, we rely on strength**. This sentence is not a slogan, it is our way of survival.
Competitors use low prices to attract people, we use value to retain people. Washing clean is our duty, making customers feel comfortable with the wash is our capability【10†L29】. An extra warm reminder when picking up clothes, an extra professional patience when answering questions, proactively taking responsibility without shirking when encountering problems, remembering regulars' habits and names【10†L17-L26】—these intentions hidden in the details are the moats that competitors cannot learn.
For this July 1st event, we have set a 15-day limited period, covering multiple tiers from 71 yuan to 1420 yuan【12†L10-L17】. It's not about pushing data for the sake of pushing data, but hoping to use genuine sincerity to turn every customer's card from a "reassuring asset" into a "comfortable asset"【11†L10】. Stable store operations, guaranteed card top-ups without running away—this is our most basic commitment to customers【11†L14-L15】.
We win together
For this event, we have set up store awards and sales champion awards【13†L10-L14】. But to be honest, awards are icing on the cake, what's truly important is—every one of us is doing the right thing.
Upholding quality, providing good service, not drifting with the tide, speaking with strength【14†L7】. This path might be harder, might not show results as quickly, but it is the only correct path.
The bell of July 1st has already rung. The next 15 days will be busy and tiring, but please remember: **Customers never buy laundry itself, they buy trust, peace of mind, a sense of entrustment.**
And we, are worthy of this entrustment.
Let's work hard together.
Platinum Laundry
July 1, 2026
