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Alibaba Cloud · Wan model family hub

Choose the Wan video model by the control your shot needs

Wan 3.0 is Alibaba's all-modality reference video model. Beyond the text, image, and endpoint workflows of earlier Wan versions, it accepts documents and web pages as creative sources and combines image, video, and audio references in a single request — useful when a clip must match existing brand assets, a voice track, or written source material.

Virtual production stage representing the Wan AI video model family
One Wan family Hub for choosing text, image, endpoint, and reference-led video workflows.

Latest connected model

Create with Wan 3.0 Video

The family Hub starts with the latest unified Wan model. Open the version page for detailed input guidance and examples.

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Model family overview

What is Wan AI video?

Wan 3.0 is Alibaba's all-modality reference video model. Beyond the text, image, and endpoint workflows of earlier Wan versions, it accepts documents and web pages as creative sources and combines image, video, and audio references in a single request — useful when a clip must match existing brand assets, a voice track, or written source material.

Wan version directory

One family Hub, one page per model version

Wan 3.0 is the current unified route. Wan 2.7 remains available for previous workflows, while Wan 2.6 keeps its three connected production routes together. Choose by control and production role, not by URL suffix.

Latest unified model01

Wan 3.0 Video

Document & webpage-to-video explainers

Input
All-modality references in one request
Duration
2–30s
Resolution
480p / 720p / 1080p
Open version page
Wan 2.702

Wan 2.7 Video

First/last frames, reference video and audio, multimodal control

Input
Text · Image · Endpoints · References
Duration
5 / 10 / 15s
Resolution
720p / 1080p
Open version page
Three routes, one page03

Wan 2.6

Text-to-video, quality image animation, lower-credit Flash drafts

Input
Text · Image Quality · Image Flash
Duration
5 / 10 / 15s
Resolution
720p / 1080p
Open version page

Choose what must stay fixed

Use an image for identity or shape, endpoints for the final composition, and references for motion or sound.

Write one coherent shot

Subject, action, environment, camera, light, sound, and ending should describe the same production beat.

Review the complete audiovisual result

Check identity, geometry, motion continuity, generated words, sound timing, and the final edit point.

Wan use cases

Match the model workflow to a real deliverable

Product marketing video

Product marketing video

Preserve an approved product visual, add deliberate material motion, and finish on a usable hero frame.

Character and performance

Character and performance

Use an image to anchor identity and a short reference to communicate performance timing.

Cinematic previsualization

Cinematic previsualization

Turn one story beat into a coherent shot with a clear camera path and ending.

Social video hooks

Social video hooks

Test an immediate action and readable payoff before committing to a longer edit.

Wan prompt guide

Reusable prompt patterns for every Wan input path

Cinematic text prompt

[Shot size] of [subject] performing [single action] in [environment]. [Camera move], [lighting], [material/weather motion], [sound cue], finish on [ending composition].

Use this prompt

Controlled image animation

Animate the supplied image while preserving [identity/product geometry/material]. Add [one action] and [one camera move]. Natural motion, stable background, clean ending.

Use this prompt

Reference workflow

Use image reference for [identity/style], video reference for [motion/camera rhythm], and audio reference for [beat/ambience]. Preserve [details]. One continuous shot.

Use this prompt

Start with the latest Wan model, then compare by usable output

Use the same shot goal across versions and compare consistency, retries, control, and credits—not a single attractive frame.

Create with Wan 3.0