Free Ad Hook Generator
Generate scroll-stopping hooks for TikTok, Reels, and video ads — with the psychology behind each one.
5/5 free generations left today
How it works
Describe your product
One or two sentences is enough — what it is and who it's for.
Pick hook types (optional)
Choose question, problem, stat, interrupt, visual, or testimonial styles — or let AI mix them.
Get 5 ready-to-shoot hooks
Each hook comes with its type, the psychological mechanism behind it, and a visual suggestion.
30+ hook ideas by type
Proven hook patterns you can adapt right now — then generate unlimited variations with the tool above.
Question
- Why does nobody talk about this [product category] secret?
- Still wasting money on [expensive alternative]? Watch this.
- What if you could [core benefit] in under 60 seconds?
- POV: you finally found the [product] that actually works
- Have you ever wondered why [audience] always [pain behavior]?
Problem
- If your [thing] keeps [pain], this is your sign to fix it
- 3 signs you're using the wrong [product category]
- I spent $500 on [alternative] before I found this $20 fix
- Stop scrolling if [pain point] is ruining your [daily context]
- Nobody warned me about this [category] mistake...
Stat
- 93% of people do [common behavior] wrong. Here's the fix.
- I tested 27 [products] — only one survived
- This [thing] cut my [metric] in half in 2 weeks
- $3 vs $300 [product] — can you tell the difference?
- After 100 days of [routine], here's what actually changed
Interrupt
- Do NOT buy a [product category] until you watch this
- Wait — put the [alternative] down. Seriously.
- Delete your [tool/app]. I found something better.
- Everything you know about [topic] is wrong
- I was today years old when I learned this [topic] hack
Visual
- [Satisfying transformation shot] Watch it disappear in 3 seconds
- This is what $1 vs $100 [product] looks like side by side
- Unboxing the [product] everyone's been asking about
- Before and after — same [context], 30 days apart
- Filming my [process] so you don't have to trial-and-error it
Testimonial
- My friend said I looked different. It was this.
- I didn't believe the reviews either — until day 5
- Reading the 1-star reviews of [product]... let's test them
- My [family member] stole mine, so I ordered 3 more
- Customer said it was 'just okay' — everyone else says otherwise
FAQ
A hook is the first 1-3 seconds of a video ad designed to stop the scroll. Strong hooks typically use a question, a painful problem, a surprising stat, a pattern interrupt, striking visuals, or a testimonial promise. This generator produces hooks in these styles, tailored to your product.
Yes — 5 free generations per day without an account, each producing 5 hooks. Sign in for more, and paid plans unlock batch generation and hook variations based on reference ads.
The hooks are written for short-form vertical video: TikTok, Instagram Reels, YouTube Shorts, and Facebook video ads. The principles also work for landing page headlines and ad copy.
Yes. Use the TikTok Script Generator to analyze a reference ad, then use 'Generate your version' — it identifies the original hook type and produces new hooks in the same winning style for your product.
Creative testing best practice is to test at least 3-5 different hook types per concept, since the hook usually drives most of the performance difference between variants. Generate a batch and pair each hook with the same body script for a clean test.
Absolutely. The same hook patterns help creator content, YouTube videos, and product demos. If the first three seconds don't earn the scroll-stop, nothing after them gets watched.